To Secure Your Right to Have Craft-Spirits Delivered to Your Door
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YOU should decide what spirits to purchase and businesses to support. Contact your California State Senator & Assemblyperson today. Politely ask them to allow you to buy spirits directly from craft-distilleries, and have them delivered (with adult signature) to your door.
WRITE YOUR STATE SENATOR/ASSEMBLYPERSON
ASK THEM TO SUPPORT SB 620
- Contact your local state representatives, California senate and assembly
- Contact Senator Bill Dodd – the Governmental Organization (GO) Senate Chairperson that will vote on this issue.
- Contact Assembly Member Jim Frazier – the Governmental Organization (GO) Assembly Chairperson (the committee that leads this vote).
*The bill must be approved in the GO committee
before being voted on by the entire house
IDEA AS TO WHAT TO WRITE
Below is an adapted email sent by a craft-spirit fan. Feel free to use the parts of this letter that resonate with you to make it your own.
Subject: Allow DtC Spirits Shipments – Support SB 620
Whenever possible, I prefer to support small, local, 'boutique' businesses over big box stores and online monopolies. I am also very busy and rely heavily on ecommerce. I am writing to request the freedom to have direct shipments from craft-distilleries shipped to my door much like I do my wines, books, clothes, shoes, cosmetics, and other personal items.
It is absurd that in 2021 - in California! - I have to walk into a grocery store, liquor store, or big box store to purchase my spirits. Most of the time, they only have equally "big box" liquor brands that are sold everywhere. There are so many craft-distillers in California producing small lots of unique spirits that I want to drink. Yet, I have limited access to purchase them because they don't produce enough to be represented by distributors.
California boasts a vibrant agricultural community, and “maker environment.” I like knowing where my spirits are made and the stories of the people who put their hearts into conceiving and crafting them. I want to support these artisans by buying their products. I should be able to do this in a way that is convenient and efficient: online at any time I choose.
Small businesses are the engines that drive our economy, give our communities charm, and employ our neighbors in family-like environments. Unfortunately, heavy-handed, outdated regulations, along with special interest groups, are killing the ability for California craft-distillers to compete and ultimately exist.
One silver lining to come from the pandemic is the ability to purchase craft spirits online and have them shipped to my house (with adult signature) thanks to temporary emergency regulations issued by the ABC. I am asking you to permanently allow direct-to-consumer shipments of craft-spirits.
Thank you for your time.
One silver lining of Covid19 was emergency regulations allowing direct-to-consumer shipping for spirits. Prior to March, 2020, craft distilleries were not allowed to ship spirits (vodka, gin, rum, whiskey) direct-to-consumer due to outdated prohibition laws. Customers had to physically visit the distillery for the ability to purchase their spirits.
The relaxing of shipping laws turned out to be a:
- WIN for consumers (convenience, safety, & choice)
- WIN for small business (revenue & employment)
- WIN for the State of CA (increased taxes)
The emergency direct-to-consumer shipping laws are set to expire on December 31st. At that time, we will not be able to ship spirits to you anymore. NOW is the time to make your voice heard by asking your state senator and assembly member to support SB 620.
Q & A
Q: Why are craft-distilleries unable to ship direct-to-consumer like wineries are?
A: Craft-distilleries still fall under Tied House Laws which were laws created after prohibition (in 1933) to set up a 3-tier distribution system.
Tier 1: Alcohol producers sells to distributors
Tier 2: Distributors sell to retailers/restaurants
Tier 3: Retailers/restaurants sell to consumers
Wineries have been successfully modifying these laws over the past several decades and now have the ability to sell direct to distributors, retailers, restaurants, AND consumers. Since wineries do not have to rely solely on the distribution model (which takes ½ of their profit), they can keep their businesses small with a direct-to-consumer model.
Q: How many California craft-distilleries are poised to lose the ability to ship direct-to-consumer come December 31, 2021?
A: All 153 craft distilleries in the state of California stand to lose everything when they lose access to sell their legally permitted spirits direct-to-consumer. Craft distilleries are defined as distilleries producing no more than 41,000 cases of spirits annually. An overwhelming majority of the distilleries in California produce a tiny fraction of this amount.
Q: Why don’t craft-distilleries just sell to distributors?
A: Small distilleries do not have the marketing budgets to create and produce point-of-purchase displays, fund sales incentive programs, to advertise, or employ “brand ambassadors,” or in-house mixologists to help distributors place their brands. The small guys are unable to compete against the marketing purse and name recognition of the national brands, therefore distributors choose not to add craft brands to their portfolios. If they do, they often don’t put much energy behind selling the smaller brands so the product just sits in the distributor’s warehouse.
It is extremely hard for small distilleries to make their businesses pencil out on the distribution model because the middle man takes ½ the profit right off the bat. On top of the 50% discount on goods, it requires the marketing budget (mentioned above) to be successful. When running a small business, costs are too high to compete because the craft-distilleries are not buying their goods (glass, labels, corks, etc.) in bulk like the international brands.
Q: If a craft-distillery doesn’t have a distributor, how can they sell their spirits?
A: Prior to March, 2020 and starting again in 2022, they will only be allowed to sell their spirits to people who are physically present in their tasting rooms. And, even then, they are limited to selling 2.25 liters (3 – 750ml bottles) to any one person in a given day. So, if you are buying spirits for a wedding, you will need to visit that distillery multiple times in order to purchase enough for your celebration. Or, if you visited a distillery and would like to replace that bottle of [name the spirit] you bought, you would not be able to do so without another visit to the distillery.
Q: Why haven’t the Tied House laws been modified for distilleries like they have been for wineries?
A: Up until ten years ago, there were very few small California distilleries because the barrier of entry was too big due to the inability to sell direct to consumers. Now that distilleries can sell their spirits at their tasting rooms, a craft-distillery boom has been created. Now, the little guys have banned together to make changes in the archaic shipping laws. However, the purse of 154 craft-distilleries does not match up with the lobbying purse of the large distributors and the unions.
Q: Who is against giving craft-distilleries the ability to ship direct-to-consumer?
A: Big business. The distributors and the labor unions whose employees work for them wish to continue to own the distribution channel for spirits. It is a multi-billion industry in the State of California and they do not wish to lose market-share. Consumer choice is bad for their bottom line.